Emeril Live 1500th Show

Beneficiaries:

The Emeril Lagasse Foundation

Combined Proceeds:

$40,468.05

Combined Total Bids:

530

Combined Page Views:

Over 67,000

Challenge:

Matching the success of the Iron Chef America auctions, celebrate the 1,500th Food Network episode of Emeril Lagasse' cooking show, Emeril Live, with a series of packages ranging from signature kitchen utensils to VIP tours, all auctioned to benefit Emeril's own foundation mentoring disadvantaged youth. Take into consideration the audience base and automatic publicity surrounding the world's most popular chef. Utilize the sale to promote the program's makeover.

Kompolt provided:

Overall account management, creative page design, promotional graphics, pricing strategy, and item descriptions ... including lots tied to the show's new look. Moreover, Kompolt's eBay insider expertise provided unique promotional opportunities.

Result:

This was a second successful Food Network collaboration where Kompolt again created, launched, managed, and closed the auction with record results. Over 67,000 pages views lead to some 530 bids raising nearly $40,500.

Brands:

The Food Network, Emeril, Emeril Live, Essence of Emeril, Emeril Lagasse Foundation.