Lincoln OCC Chopper

Beneficiaries:

Habitat for Humanity

Combined Proceeds:

$81,100.00

Combined Total Bids:

75

Combined Page Views:

Nearly 14,500

Challenge:

With little lead time, stage the charity auction of a custom-built motorcycle—as documented on Discovery Channel's hit series, American Chopper—commissioned of the then newly popular program star, Orange Coast Choppers, to emulate a 2006 Mark LT luxury pick-up.

Kompolt provided:

When first choice of auction assistant proved unworthy, driving agency, Wunderman, handed the wheel to Kompolt, including creative page design, promotional graphics, texts, and Bidder Pre-Qualification [BPQ]. The resulting auction closely resembled the look of Lincoln's "jump-page."

Result:

Both conventional and viral online promotion schemes helped drive the audience to the auction, including a Coming Soon About Me Page [CSAMP] which allowed pre-qualification of bidders prior to the auction's official start. From page views, to bids, to dollars raised, this was a highly successful auction.

Brands:

Lincoln, Orange County Choppers, Habitat for Humanity, Wunderman.