Martha Stewart
(On-Going Client)

Beneficiaries:

City Harvest and Los Angeles Mission

Combined Proceeds:

$22,725.11

Combined Total Bids:

349

Combined Page Views:

Nearly 50,000

Challenge:

Following the example of other auctions initiated by day-time programs, ensure the bidding process cannot go awry. Next, take into consideration a famously fastidious hostess and her sizeable audience base. Finally, synchronize with taping/airing but allow for some spontaneity in the selection of charities and auction items as dictated by the whims of guests and handcrafting.

Kompolt provided:

Overall account management, creative page design, promotional graphics, pricing strategy, and texts. More importantly, Bidder Pre-Qualification (BPQ) and, in some cases, fulfillment. Sensitivity to the Stewart brand was imperative.

Result:

Though more are planned, the two rounds of auctions so far have generated impressive statistics: Nearly 50,000 page views resulting in almost 350 bids raising over $22,000.

Brands:

Martha Stewart, Martha Stewart Television, City Harvest, L.A. Mission.