2004 Toyota Quarterly Campaign

Beneficiaries:

Multiple

Combined Proceeds:

$38,000 to $45,000

Combined Total Bids:

Over 100

Combined Page Views:

Over 300,000

Challenge:

The ultimate agency effort: Eleven separate firms joining forces for a single campaign broken into four individually themed programs—one each quarter—each supporting a specific charity. Further, each lot included a trip component tied to a particular event thus adding a time element.

Kompolt provided:

Provide seamless interaction despite the disparate and sometimes rival agencies involved. Bidder Pre-Qualification [BPQ] was important—these were high-end vehicles in high-profile auctions—but, even more critically, ensure clarity and distinction of brand.

Result:

Four smoothly run yet distinctly different auctions which generally escalated in interest—as gauged by page views and bidder pre-qualification—as the campaign progressed.

Brands:

Toyota, Entertainment Industry Fund [EIF], V Foundation, Victory Junction Gang, Surfrider Foundation, Revlon, ESPN, Fuel TV, Darrell Waltrip, Robinsons-May, Nashville Superspeedway, Craftsman, Bass Pro Shops, X Dance Film Festival, Blender, Maxim, STUFF, Saatchi & Saatchi, Jumpstart, more.