Jordan Signed Sports Memorabilia

Beneficiaries:

Habitat for Humanity

Combined Proceeds:

$470,100.00

Combined Total Bids:

4

Combined Page Views:

Nearly 321,000

Challenge:

Deliver a level of service commensurate with global sports and athletic wear icon, Michael Jordan, when he commemorates the launch of Nike's Air Jordan XXI athletic shoe with an auction of Jordan memorabilia—highlighted by a complete set of signed Air Jordan designs I—XXI—all benefiting victims of Hurricane Katrina. Synchronize with key promotional events and worldwide advertising.

Kompolt provided:

Nike's superlative creative coupled with Kompolt's excellent project management and eBay insider expertise. Despite most items having a starting price over $15,000—making Bidder Pre-Qualification [BPQ] imperative—the lots still attracted a high percentage of "newbie" bidders requiring extensive guidance.

Result:

Customer service sensitive not only to the brand but to the caliber of bidder the auction attracted. With only five items on offer, over 300,000 page views were nonetheless generated, raising a record $470,100, which was still collected within the requisite three days.

Brands:

Michael Jordan, NIKE, Habitat for Humanity.