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Clients
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GRAMMY / MusiCares
(On-Going Client) Beneficiaries: GRAMMY Foundation/MusiCares Combined Proceeds: Over $1,200,000 Combined Total Bids: Nearly 4,500 Combined Page Views: Over 1,600,000 Challenge: Ensure that what has grown to an annual series of auctions-including highly-desirable signed memorabilia and exclusive VIP packages-with world-wide exposure is handled consistently from text and photography through payment and fulfillment. To this add synchronization with high-profile events along with high-volume bidder pre-qualification. Kompolt provided: This client most closely follows a traditional agency model: A standing retainer combined with a close working relationship allows for long-range planning with near shorthand communication. Short of obtaining the actual auction items and signatures, Kompolt is involved at every level, including extensive promotion throughout eBay. Result: With a mere $62,000 raised in 2001, the GRAMMY Foundation has since turned to Kompolt time and again for assistance with their annual GRAMMY Awards, Musicians Assistance Program, and Night at the Net Charity Auctions, among others. This "on-going eBay presence" provides an all-important cornerstone to GRAMMY™ overall annual fundraising with a forecast of over $500,000 in 2006 alone. Brands: GRAMMY Awards, GRAMMY Foundation, MusiCares, assorted sponsors. |
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