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Clients
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Ellen DeGeneres Vespa
Beneficiaries: Peace Games, American Red Cross, Habitat for Humanity, UNICEF, more. Combined Proceeds: Nearly $200,000.00 Combined Total Bids: Over 1,200 Combined Page Views: Nearly 500,000 Challenge: Overcome the disastrous result of an initial, unaided selling experience. Take into consideration the audience base and automatic publicity surrounding a major celebrity. Allow for Ellen's spontaneous interaction with guests to occasionally generate auctions with only a few hours notice. The Kompolt Factor: Overall account management, creative page design, promotional graphics, pricing strategy, and texts. We have sometimes created and launched auctions-there have been fourteen to date-in under 24 hours. Bidder Pre-Qualification [BPQ] and, in some cases, fulfillment, were also provided. Result: Emmy-winner DeGeneres has now partnered with Kompolt over a dozen times, beginning with a look-alike Cabbage Patch doll through more upscale offerings like an autographed Toyota Prius, always with 100% item sell-through. Her staff now calls us first when Ellen utters the fateful words, "Let's put it on eBay!" Brands: Ellen, Ellen DeGeneres, Coach, Denton Jeans, Jacob & Co., Victorinox, Toyota, Jeff Gordon, Peace Games, American Red Cross, Susan G. Komen Breast Cancer Foundation, UNICEF, Habitat for Humanity, more. |
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