Incubus VIP Package
Charity Auction

Beneficiaries:

Make Yourself Foundation

Combined Proceeds:

Over $875,000.00

Total Bids:

Over 20,000

Page Views:

Over 1,000,000

 

Challenge:

To publicize the release of their highly-anticipated new album, Light Grenades, alternative rockers Incubus announced a twenty-nine city U.S. tour and a twenty-five city world tour. Coupled with a strong crosspromotional effort with the band’s own non-profit organization, Make Yourself Foundation - Incubus would auction twenty-five VIP Packages - each consisting of two tickets plus a “meet-and-greet” with the band for every venue on the tour.

The Kompolt Factor:

Having sold similar packages for the 2004 Tour, Incubus’s management was very aware of what a project of this magnitude would encompass. After much research on Kompolt, they decided to bring us in to handle all aspects of the campaign. From the strong About Me Page, Listing Page Template and eBay Store design and production to the Fan Posting Photo Page Interface as well as the overall campaign structure, Kompolt exceeded everyone’s expectations.

Result:

The campaign consisted of four large auction waves over several months and ended with 100% sell-through, raising over $600,000 in just 40 days. By contrast, a similar series of auctions in 2004 managed internally took over four months and raised significantly less funds.

The average sale price for these packages was $475 domestically and $150 internationally. The face value of each ticket was less than $100.

Brands:

Incubus, Make Yourself Foundation