RockTheR Mercedes-Benz

Beneficiaries:

Big Brothers Big Sisters

Winning Bid:

$75,000.00

Total Bids:

1

Page Views:

Nearly 4,000

Challenge:

To promote the launch of the new Mercedes-Benz R-Class, Mercedes-Benz USA partnered with the Rolling Stones—as well as Fender Esquire and multiple tertiary sponsors—to auction a Custom Rolling Stones Edition R-Class. The critical promotional window of a new vehicle launch along with the multiple brand, agency, and sponsor partners resulted in challenging opportunity for this high-profile concept vehicle.

The Kompolt Factor:

Following a successful 2004 Saks Fifth Avenue Mercedes-Benz Travel Package auction (featuring a CLS500), Mercedes-Benz USA once again turned to Kompolt. As a licensed Motor Vehicle Dealer, Kompolt brought its experience and expertise to bear in the sale of the Custom Rolling Stones Edition R-Class. The proprietary Bidder Pre-Qualification [BPQ] system along with elite Kompolt Customer Service readily accommodated the special intricacies of this high-end auction.

Result:

A massive Mercedes-Benz promotional push—along with the celebrity tie-in of the Rolling Stones—resulted in nearly 4,000 unique impressions and a final bid well over the MSRP. Mercedes-Benz USA along with Fender Esquire and all the related sponsors received extensive global promotional as a result of this auction.

Brands:

Mercedes-Benz, Fender Esquire, The Rolling Stones, Big Brothers Big Sisters, Lowenhart, Madico, Alpine, Unique Autosports, Pirelli, Hot Hues, JBL, and harmon/kardon