Beneficiaries:
American Red Cross™ Tsunami and Hurricane Relief Funds

Combined Proceeds:
$1,305,200.00

392

Nearly 1,700,000

Leverage nightly promotion on Jay Leno™ Tonight Show telecasts for a pair of celebrity-signed Harley-Davidson motorcycles, the first auction benefited victims of the 2004 tsunami and the second, victims of the 2005 hurricanes. Consider the audience base and automatic publicity surrounding a popular program and celebrity.

Ensured the highest level of user awareness with eBay homepage, Motors, and GivingWorks "widget" placements yet guaranteed only approved bidders participated in the auction itself. A month of near daily updates to the listings allowed us to reflect the latest guest appearances and signatures making for truly dynamic auctions.

The first bike sold for $800,100, the highest price ever paid for a motorcycle on eBay and still one of eBay™s top ten auctions. The second for just over $500,000. Together the Harleys generated close to 1,700,000 page views leading to nearly 400 combined bids.

The Tonight Show, Harley-Davidson, American Red Cross.